The Well Told Company signs on Good Moose to support its expansion in the United States


The Brooklyn, New York StateAgency based to support digital media of Well Told and
Marketing as the company expands to the United States

TORONTO, 23 November 2021 / PRNewswire / – The Well Told Company Inc. (“Well said” or the “Society”) (TSXV: WLCO), the female-founded wellness company that offers herbal supplements, remedies and other functional wellness products is pleased to announce that it has signed up Brooklyn, New York Statebased on Good Moose LLC.

Good Moose is a performance marketing agency started as part of the Red Antler family to help businesses get started, grow and grow. The Red Antler family was launched in 2007 with a mission to create brands that change categories and add value to people’s lives. Red Antler is committed to differentiating and succeeding by helping create startups that want to change the way the world works.

“We are delighted to have started working with Good Moose, having seen their significant contributions to the success of fast growing companies like Casper and Allbirds,” said Monique Ruffo, Founder and CEO of Well Told. “As an omnichannel brand, our online presence and digital strategy are essential to our growth, and we are confident that we are in good hands. ”

Daniel Romano, Co-Founder and CEO of Good Moose, said, “When we met Well Told and learned about its founder’s story, we knew we wanted to be part of their journey and help them grow and develop. We are very happy to be a part of their growth and success and to help them get started in the United States. ”

About The Well Told Company Inc .:

Well Told is an emerging, woman-founded herbal wellness company that formulates, develops, distributes and sells a variety of supplements, remedies and other functional wellness products. Founded by a serial entrepreneur and award-winning leader Monique RuffoIt was after receiving treatment for breast cancer and deciding to take charge of her health that she discovered the lack of transparency and availability of clean herbal formulations in the wellness industry. With the mission “Clean wellness for all”, Well Told’s products are currently available in more than 2000 well-known retailers in Canada and just launched in over 800 stores in the United States.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Certain statements contained in this press release constitute “forward-looking information” as that term is defined in applicable Canadian securities legislation. The words “may”, “would”, “could”, “should”, “potential”, “will”, “seek”, “intend”, “plan”, “anticipate”, “believe”, ” estimate “,” expect “and similar expressions with respect to the Company are intended to identify forward-looking information. All statements other than statements of historical fact may be forward-looking information. These statements reflect the Company’s current views and intentions with respect to future events and current information available to the Company, and are subject to certain risks, uncertainties and assumptions, including: the Company’s ability to take advantage of growth opportunities and to implement its growth strategy; the Company’s ability to develop its market share and enter new geographic areas; the total market available for the Company’s products; the Company’s ability to maintain the development of its brand; the Company’s ability to retain key personnel; the Company’s ability to maintain existing customer relationships and to continue to expand the use of its products by its customers; the Company’s ability to maintain and expand its geographic reach; the Company’s ability to obtain financing on acceptable terms or not at all; the impact of competition; changes and trends in the Company’s industry or the global economy; and changes in laws, rules, regulations and global standards. Many factors could cause actual results, performance or achievements that may be expressed or implied by such forward-looking information to differ from those described in this document if one or more of these risks or uncertainties materialize. Examples of such risk factors include, but are not limited to: credit; market (including stocks, commodities, currencies and interest rates); liquidity; operational; reputational; Assurance; strategic; regulatory; legal; environmental; general commercial and economic conditions in the regions in which the Company operates; the Company’s ability to deliver on key priorities; the results of operations of the Company may be difficult to predict; the Company is a holding company whose only asset is directly owned by Well Told Inc .; the success of the Company depends on the continued strength of its reputation and brands; disruptions in manufacturing facilities or loss of site licenses and other qualifications could adversely affect sales and customer relationships; the success of the Company depends on its ability to continue to improve its products and to develop new products; the Company’s suppliers and sources of materials and inputs may not meet demand and increased raw material costs may adversely affect margins; the Company depends on third parties for shipping and processing payments; the Company’s ability to compete could be adversely affected if it were unable to protect its intellectual property rights; the ability to implement business strategies and seek business opportunities; disruption or attacks (including cyber attacks) against information technology, the Internet, network access or other voice or data communication systems or services of the Company; the evolution of various types of fraud or other criminal behavior to which the Company is exposed; non-compliance by third parties with their obligations to the Company or its affiliates; the impact of new laws and regulations in force, modifications or application thereof; the granting of permits and licenses in a highly regulated business; the general difficult litigation environment; increased competition; changes in exchange rates; increasing funding costs and market volatility due to market illiquidity and competition for funding; the availability of funds and resources to continue operations; critical accounting estimates and changes in accounting standards, policies and methods used by the Company; the occurrence of natural and man-made catastrophic events and claims resulting from such events; and the risks associated with COVID-19, including various recommendations, orders and measures by government authorities in an attempt to limit the pandemic, including travel restrictions, border closures, non-essential business closures, quarantines, self-isolation, shelter in place and social remoteness, disruption of markets, economic activity, financing, supply chains and sales channels, and a deterioration in general economic conditions, including a possible national or global recession; as well as the risk factors discussed or mentioned in the Company’s information documents filed with the securities regulators of certain provinces of Canada and available on www.sedar.com. If any factor unexpectedly affects the Company, or if the assumptions underlying the forward-looking information prove to be incorrect, actual results or events could differ materially from expected results or events. Any such forward-looking information is expressly qualified in its entirety by this cautionary statement. In addition, the Company assumes no responsibility for the accuracy or completeness of this forward-looking information. The forward-looking information included in this press release is made as of the date of this press release and the Company assumes no obligation to publicly update or revise any forward-looking information, other than as required by applicable law.

SOURCE The Well Told Company Inc.


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